Sadly it is true! The global brand – remember that “GLOBAL” brand that Jezz Bezos has built is a sham, a piffling little national operator that can’t seem to get it’s act together!
Hi folks, yes I’m back! 🙂
In a world where you have to be global to be any good it seems that our schizophrenic friends at Amazon don’t know wtf is going on! Allow me to elucidate….
Amazon has an excellent – and well deserved – reputation for allowing you buy stuff and get it physically delivered to your doorstep. Let’s be honest, if you’re reading this you’ve used their service before, probably loads of times. Over 15 years ago we used to test just how fast they were – I even managed to order a book at 4pm and got it delivered by 1st class post (hah, try that now!) the following morning..honest guv, I did!
Since those very early days they’ve added just about everything you could possible think of to their range of products. One obvious thing where they have totally disrupted the market is books – audio-books.
They’ve also got into technology and as you know I love a bit of tech!
So it should come as no surprise to you that I own a Fire TV stick AND an Amazon Echo.
The Echo is awesome but unfortunately as they don’t yet sell it direct here in the UK – why not FFS! – I had to buy it in the States and get it shipped over, just like many other people. Whilst I was aware that not all of its functionality would work here in the UK I was ever hopeful.
Unfortunately it appears that the Echo is linked to their US servers so it sees me living NOT in the USA and blocks a lot of my requests – including my Amazon Prime account. So I’m paying them £99 per year or whatever it is to get them to store some of my music, allow me to purchase music – from them, etc etc but I can’t play any of it using the Echo.
Why I hear you cry? Surely Amazon is a global brand and that should be easy-peasey? Sadly that isn’t the case – because my Prime account is a UK account and not a global account. The technology won’t allow me to transfer music I’ve already paid them for once across to a new US account – not that I am prepared to pay them double anyway – doh!
Now the ability to ask a box some questions and get a response may not be your cup of teas but as you can see from the image it does a lot of stuff (well, if you live in the USA!) and they seem to keep adding new features to it see below:
Kindle Books by Alexa
Alexa can now read your Kindle books out loud, using the same text-to-speech technology that already reads Wikipedia articles, news articles, and calendar entries. Relax with your latest book or have Alexa help with bedtime stories for the kids. You can switch seamlessly between listening and reading—start an eBook on your Echo, then continue reading on your Kindle, tablet, or smartphone, right where you left off.
Find out which of your eBooks Alexa can read by opening the Alexa app and tapping “Kindle Books.” Or just ask:
- “Alexa, read my Kindle book.”
- “Alexa, read [Kindle book title].”
- “Alexa, skip back.”
- “Alexa, pause.”
Don’t have any Kindle books yet? Get started with a free collection of excerpts from Star Wars novels. And don’t forget, you can always listen to professionally narrated audiobooks on your Echo from Audible.
To learn more about this feature, go to Read Kindle Books with Alexa.
Oh did I forget to say I’ve got a Kindle? Well 2 actually. And yes I’ve bought quite a few books from them and had them downloaded to my Kindle…..well now we reach an interesting conundrum.
If I wanted to I could ask my Echo to read my Kindle books to me and it would! Look here’s part of the list of books that I can get it to read to me…..
This is a screengrab taken from the Alexa website 🙂
So it appears that Amazon has got it cracked in regard to the printed word AND the digital word – it’s global!
Music is different! They don’t seem to be able to get their s**t together at all.
As you might expect I have previously contacted Amazon to highlight this incongruity and to ask when they might sell the device in the UK thus opening up it’s full functionality to me…..
I love the geekiness of this device, the sound is good enough, it’s funny – just look at the number of easter eggs it has built in, it’s practical – timer and countdown applications, it syncs with your Google calendar as well.
So, I wonder to myself…
- Is Amazon a global brand?
- Do they really want to provide a complete hardware/software ecosystem?
- Or are they just taking the ****?
They have to wise up to the fact that they are competing with Apple and Google – two fiercely competitive and land-grabbing organisations. The last thing that Bezos and Co want, surely, is to become the next Betamax, the next AOL or the next Yahoo!!
This is most definitely NOT a case of “act in haste, repent at leisure” – rather the opposite!!