Category Archives: sport

Fighting for life? Or fit to drop?

Sometimes you know progress sucks.  I mean it’s been several years since wearable technology became a “buzzword” yet there’s still nothing really cool/useful out there.  Look at it now…it’s fighting for life, it’s fit to drop!

I mean ok, Apple Fanboys have their watch, but it really doesn’t deliver all that much.  At the same time you’ve seen crooks like Yassir Belhaj, the guy behind the Indiegogo and subsequently Kickstarter promoted Sowatch debacle that fleeced nearly 3,000 people out of a total of over $350k, screwing things up royally!  At the same time you’ve had major brands such as Samsung, Fitbit, Polar, Huawei, TomTom plus a host of others, including Apple, try and fail to deliver a killer piece of kit – and they’ve even had multiple goes at it!!
Frankly it irritates me that this market opportunity hasn’t been grabbed by somebody with an ounce of common sense and a bit of vision – just look at the “best fitness trackers in 2018” – I mean, c’mon, this is amateur hour stuff!!

[Takes a step forward at this point….]

Back in December 2014 I wrote a piece called “Convergence is the way forward” on my Wearable Tech Review blog….

Some companies seem to think that by maintaining an incredibly narrow focus they’ll succeed – well I’m afraid if you’re aiming at the end consumer – the likes of us – then they’ve just failed!

I also referred readers to what I saw as a device with massive potential – the Samsung “Simband” which helpfully they described as…

It’s our concept of what a smart health device should be.


The video promotes it as having several sensors that continuously measure and monitor a user’s biometric data. It uses optical, electrical, and physical methods of collecting heart rate, blood flow and pressure, skin temperature, CO2 and oxygen levels, EKG levels, and even simulated blood pressure, all to display real-time electrocardiograph information of it all – and it tracks movement and tells the time too!!

Way too cool!! Take my money now…

Sadly it wasn’t to be. Not even Samsung managed to deliver the concept.  Their Gear 3 is a “premium watch”…I don’t want a premium watch I’ve got one and it’s got far more cache that a Gear 3. The Gear Fit 2 wasn’t much better..a big lump of a band with a colour screen that drained the battery faster than a swarm of hungry mosquitos feasting on your arm!!

In the past 4 years there’s been a lot of activity, a lot of hype followed by a lot of half-arsed products hitting the market (I mean not even waterproof – WTF!) and a number of companies going to the wall!

I did put together what I was looking for in my perfect device – back in January 2015 – and guess what?  Nobody’s got close….

  • If you were to take the best bits from this lot, starting with my existing Rolex as the starting point and encapsulating the concept that the Simband most effectively sets out you’d end up with a replacement strap which delivers it all!

    Naturally I’ll want it to learn about my normal “biometric” behaviour as it monitors me so it can identify anything “abnormal” and then warn me about it!

    It will also be required , via the back end of the service, to provide me with those actionable alerts – not to mention the reason why I need to act upon them – and of course praise when it’s deserved – sorry when I deserve it 🙂

And look how many of them are still going…Pebble, Nymi, Kairos, GoBe, Amiigo, Micorsoft Band?  Where did they go? If only they’d listened 🙂

 

Just take my damn money…please!

Look I’m all in favour of Tim Berners-Lee’s idea that the World wide Web should be free for everybody but sadly there are too many people out there today who insist on screwing it up by riddling the useful content with shite, highly intrusive, extremely irrelevant and hugely irritating advertising!  It’s got so bad that I’m coming round to the idea that for some things I’d actually be prepared to pay a monthly fee to make these damn pieces of time-wasting crap disappear!

..and don’t think I’m not talking about you Spotify – you’ve got the nerve to take my money and then send me crap about new releases by those artists who are able to pay you enough to invade my privacy on their behalf!

There are a number of aspects to this…

  1. what am I prepared to pay for
  2. how much will I be prepared to pay
  3. why online advertising is so shite, highly intrusive, extremely irrelevant and hugely irritating.

Let’s start with the “What”:

The birthplace of the web was CERN – Tim Berners-Lee, a British scientist at CERN, invented the World Wide Web (WWW) in 1989. The web was originally conceived and developed to meet the demand for automatic information-sharing between scientists in universities and institutes around the world.  See that…the sharing of information.  And the definition of sharing is?

To allow someone to use or enjoy something that one possesses. 

No mention of charging for it anywhere is there?  That came a lot later when less pure minds that Sir Tim’s decided that all these people provided an opportunity to make money – and lots of it, shed-loads of it in fact – big huge aircraft-hanger sized shed-loads of wonga!  And like me, Sir Tim’s not a happy man, although his beef is probably purer than mine which is just about advertising.  He’s more concerned with the rollback of net neutrality protections, the proliferation of fake news, propaganda and the web’s increasing polarisation!

“Gas is a utility, so is clean water, and connectivity should be too,” said Berners-Lee. “It’s part of life and shouldn’t have an attitude about what you use it for – just like water.”

So what am I prepared to pay for?

Stuff that I want to consume – stuff that entertains me like music, (that’s why I pay Spotify each month for a service I can’t stream to my hi-fi because the quality is designed for mobile phones and my GigaClear 50MB broadband is so flaky – and the router is a piece of poo! – that streaming hi-res is a non-starter!) and I’ll happily pay Amazon for the ability to read a book while I’m on holiday (Agios Stefanos NW Corfu since you’re asking!) or maybe to stream a movie as part of my Prime subscription – that’s cool, I’m happy to do that.

I’ll even pay for knowledge or software that helps me to consume and to create – such as specific training or apps from Adobe or even bloody Microsoft’s Office 365!

But I won’t pay for news!

That should be part of Sir Tim’s original idea about sharing information.  The WWW is meant to be a tool to enable us ALL to understand what’s going on in the world, to bring us closer together (yeah well done Boris you twat!) and generally make the world a better place.   However I WILL accept a limited amount of advertising to get this as I realise that information providers (except the BBC and I already pay my licence fee £150+) aren’t charities – they need to make money to pay their staff!  But I won’t pay them a subscription as it’s not worth it – not to me anyway!

And how much will I pay?

Well, this is more of a case of how much am I already paying!!  If you total up your household outgoings on things like your TV licence, SKY, broadband, mobile phone data, Spotify, Netflix, Amazon Prime etc etc you’ll be amazed by the figure you get to.  I reckon I’m spending over £1,000 per year!  And I’ve cut back!  It’s easy to spend more than £1,500, maybe even £2k!!  OK, don’t be pedantic, I know that SKY tends to be delivered over satellite – it’s the overall cost of accessing content that’s important here!

As these things are pretty much standard across UK households today, and with the average take home pay of <£21k per annum, you’re likely to be spending over 7% of your annual income on this stuff – maybe as much as 10%.  Now 7% may not sound a lot but imagine if your salary was cut by 7% – how much harder would that make life?? Exactly!

The huge expansion of the digital world has made it particularly hard for some companies, notably newspapers, and apart from the rag that is the Daily Mail they aren’t really succeeding (The Mail was always full of small ads anyway so it was a natural development for them, and their readership).   And I’m not going to help them by paying to get past their firewalls while the likes of Twitter are around – it’s quicker, more opinions so you can read both sides of an argument and of course it’s free – except for the sneaky ads!!

In fact it’s Twitter, or rather another player in the arena of social media that provided the straw that has broken the camel’s back –  so to speak.

So I’m now at the stage where I would be happy to pay for access to certain social media applications (it begins with a “F”) in order to avoid bloody advertising – if nothing else I’m sure the saving in blood pressure medicine would offset it!! (Relax that’s just an analogy I’m not on beta-blockers or anything similar)

So, why is online advertising so shite, highly intrusive, extremely irrelevant and hugely irritating?

….to the extent that now I’ll even pay to avoid it!

Well let’s go back to a bit of online business 101.

First off, if you’ve got that great idea, you want everyone to know about it and the web is really helpful here, as it allows you to reach a lot of people.  Let’s say these people like your great idea and flock to it – hey presto you have what is called in the trade “an audience” or lots of “eyeballs”.  So whereas people used to have to stick posters up in the street, things developed as people could get newspapers to print stories about their great ideas which other people then thought, hey if they like that maybe they’ll like mine to so I’ll make sure information about my great idea is in there too.  Next came TV which offered an even bigger channel to the audience and even more people started to “advertise” their great ideas, although now there so many great ideas – they weren’t all great!

With the growth of the web a number of great ideas got really, really, popular – like billions of people popular!  And the people who owned these great ideas thought to themselves…hmm I can make money out of this – it’s called “monetization” by the way!  So they started to allow advertising on their great ideas.

Look at possibly the best great idea ever – Google!  Originally just lists of stuff that matched your search term. Then 3 “sponsored” results appeared at the top of the page.  Today?  Maybe on the first page you’ll be lucky enough to find 3 “natural results” amongst the 20+ “sponsored” ones – that’s what Google calls advertising btw!  And Google make a massively, gigantic shed-load of money from it – as do some other great ideas.

What they also do is get make of these ads pop up on other websites you might visit – and have you noticed the order in which websites load?  The site’s branding is followed by all the adverts and only then does the content you actually wanted in the first place appear – naughty, naughty!  In other words it’s highly intrusive and hugely irritating!

But what about extreme irrelevance?  Surely, you shout, they’ve got algorithms that make sure that the advertising you see is relevant to you!  It’s true that if you search for something via Google or Bing (does anybody actually use Bing? And what a stupid name!) you’ll be bombarded with ads for whatever that was for ages – EVEN AFTER YOU’VE BOUGHT IT!  How relevant is that?  And let’s not even go into the activities of travel sites that rack up the prices if you leave and then come back!!

OK time to get to the absolute nub of this rant!  Facebook, yes Marky boy this one’s on you, recently decided to make life difficult for their profile users.

“As of August 1, Facebook no longer allows third-party platforms to post to personal Facebook profiles. As a result, Hootsuite no longer supports scheduling and posting to personal Facebook profiles.”

They wanted to stop us using the likes of Hootsuite, WordPress et al to automate/schedule our posting to our personal profiles.  They still allow scheduling to “pages” just not “profiles”.  So what do I do?  I choose to create a page from my profile, and to be fair it didn’t take too long to achieve that but once I’d “published” it, the troubles started.

Clearly Facebook believes that if you’ve got a page you’ve got money to spend, so they put an “advert” on your news feed (which only you can see) prompting you to spend money promoting your page.  Now that’s fair enough, their business model is about making money so I let the first one go..and the second, and the third.

But when I realised that they were bloating my news feed with multiple – and here I mean it might be one of their ads every 3 real posts – adverts, on and on and on.  Different creative suggestions but loads and loads and loads.

Now in amongst the reams of “help” they allegedly provide there is absolutely NOTHING about how to stop this.  Basically I don’t think you can and frankly I’m, not prepared to hang around to see if they eventually give up, so I’m deleting my page – screw ’em!

I’m going to publish my content elsewhere, I’m going to prompt readers of my social media diatribes to read the content on other platforms and even though they won’t give a damn – I’ll feel a lot better – and that’s the important thing here 🙂

What would really help me, and I’m sure millions of other people, is if some philanthropist kinda person decided it would be really cool to provide an open source advertising free or a subscription based social media channel.  I’m pretty sure that it would have a rapid uptake.  If Camelot allows me to win the Euromillions lottery this Friday I promise I’ll have one built and if Sir Tim permits I’ll call it TimsWeb, or Tim’s Place or Worldies or something similar!

 

 

TomTom – NO!

Crunchwear.com describes the TomTom Touch Cardio as a “sleek new design and optical heart-rate monitoring”.  Sadly it’s not a TomTom Go – it’s a TomTom – NO!!

Normally you, as a company with a new product imminent, will tease the media, maybe even handing out review units, to encourage people to review it – hopefully favourably, well they didn’t send me one 😦

That slight aside, I have had the chance to read the Crunchwear review and the TomTom website product information – and there are a couple of issues I’d like to bring your attention to.

First off the review on Feb 8th ends up with a message saying that it will available in March at £89.99 – the company’s website says £129.99! Wow that’s a big difference for a product which, “body composition” apart, is inferior to the Xiaomi Mi Band2 which only costs around £35. 

And, secondly, not only is it a fraction of the price it’s also waterproof.  Why oh why did TomTom not make this premium priced device waterproof?   As their website says “Do not immerse in water (swimming, surfing, bathing)” – while, at the same time, exhorting me to wear it all day!  Doh!

These lapses worry me.  I’d expect a company such as TomTom to have got  their collective s**t together – this isn’t the first wearable device they’ve launched.

There have been enough generations of wearables for companies to realise what the customer actually wants (don’t even get me started on the “notifications” that it delivers – yawn!!  So friends, despite the device being made to TomTom’s usual high technical  standards and build quality (like I said I’m inferring this as they didn’t send me a review copy – harrumph) I can’t recommend you buy this – #WTRSAYSNO!

 

 

Now I’m shocked by the FA on “Bite-Gate”

Apparently….

  • Luis Suarez had not “fully appreciated the gravity and seriousness of this truly exceptional incident” say the Football Association’s Independent Regulatory Commission when describing why the player received a 10-game ban for biting Branislav Ivanovic.
  • The three-man panel added that the severity of the punishment was in order to send out “a strong message that such deplorable behaviours do not have a place in football”.
  • They also said the FA had a “duty to discourage any players at any level from acting in such a deplorable manner”.
  • @FA claim that they didn’t look at Suarez’s previous record in issuing the 10 game ban. So why so harsh?
  • @mrdananwalker of the BBC says – So #Suarez panel didn’t consider previous offences but still banned him for 10 games. Doesn’t reflect well on FA process or #LFC defence.
  • According to the FA – The FA claimed Suarez bit Ivanovic to a) hurt him, b) try and get him to retaliate and so get sent off – really?

Wow clarity of thought and direction – just what we have come to expect fom the FA – NOT!!!

Shocked by “Bite-Gate”

He’s a flawed genius – or a nutter – or just a fantastic football player – whatever your perspective he’s certainly generating column inches right now.  From our own PM David Cameron – who really should know better, to ex-hard manfootballer and now pundit Robbie Savage there are a kaleidoscope of opinions out there over what may yet be termed “Bite-Gate”.

Some well argued some plain dumb and sadly some just plain sensationalist – searching for that last ounce of meedja coverage – stand up Phil McNulty of the BBC who spoils a pretty fair overview of the situation with some misguided hyperbole – “Sunday’s shocking incident“.

Shocking? Er? Really? Stupid – definitely, mindless – absolutely, requiring punishment – clearly but shocking…. Not really, and that’s got nothing to do with the man and his history of offences that’s a comment on the beautiful game.

Shocking is knowing that Roy Keane went deliberately out of his way to hurt Alfe-Inge Haaland who still carries the memory. keane As Keane wrote in his book – Keane admitted in his book that he set out to injure Haaland that day: ‘I’d waited long enough. I f****** hit him hard. The ball was there (I think). Take that you c***.

In terms of Cameron’s comments about setting an example to young people – isn’t Roy Keane now a football pundit on ITV? I haven’t heard Cameron say anything about that.

Shocking is the performance of some of our top rated linesman and referees who appear blind to the pulling and tugging and obstruction going on in the penalty boxes in today’s matches.

Shocking is the length of time it has taken to get goal line technology accepted in football when even tennis, for heavens sake, has had it for years!

Shocking is the inconsistency of decisions and action taken by our own FA. By the way I’m a Liverpool supporter and that link’s from an Arsenal blog. Think of it had the referee seen the offence and sent Suarez off it would have been a 3 game ban period, the FA would not have been able to review it and jump in with their size 12’s.

Perhaps most shocking of all is that the man at the head of world football, Sepp Blatter, blatteris almost universally considered to be corrupt and running a corrupt organisation – awarding the World Cup to Qatar…..

That’s what I call shocking!

So yes Suarez has been stupid and it’s frustrating that a man with all the talents that he possesses – possibly one of the top 5 most gifted footballers in world football today reacts in such unacceptable ways, but does he deserve the ferocious attacks from those living in glass houses (Cameron et al)? No he does not. He needs help – he doesn’t need the actions of Evra (biting a fake arm) as he celebrated winning the Premier League title, nor the way that the media considered that this was just a joke! evraPerhaps they view this as a joke too?

Do I think that Suarez and Liverpool should appeal – on moral grounds I do – however I can’t see us getting much joy so sadly I think we “bite the bullet” and get it over with sooner rather than later – this season’s almost over – let’s not waste any more games next season.

Finally I applaud Ivanovic for the way that he has conducted himself through this sorry mess – he’s been extremely professional – in a way that many others less closely involved have singularly failed to do.

As I was writing this post it has been confirmed that Suarez will not appeal. I and many others hope that we can now move on but equally we demand that the FA is consistent in the way that it now deals with cases they bring under the Violent Conduct rules.

All I want for Christmas is a penalty

Have referees gone mad?  Certainly the one at West Ham seemed to have experienced the “red mist” and there must be something about the lighting at Anfield to make their vision cloudy.

I appreciate that our talisman Suarez has rubbed them up the wrong way but even so to penalise the team by not penalising the opposition is a bit of bah humbug that’s been running since the opening day of the season.

That said could you hang on till the West Ham home game – I’ve got tickets and I’d like to be there to enjoy the special atmosphere and humour of the Anfield faithful when that special day finally occurs.

Happy Christmas everbody!! 

Time to change the rules

This from ESPN – and many other sources highlights the crazy situation that if a referee sees an incident and thinks from his perspective it doesn’t need any further action then that’s it – the individual has got away with it. –

However if he books someone or sends them off he can review that later and change his mind.

Equally if he didn’t see it and the very same video shows him what really happened the player can be penalised retrospectively.

Is it time for the rules to be changed – I think so!

Huth escapes FA ban
October 8, 2012
EmailPrint
By ESPN staff
Stoke defender Robert Huth has escaped punishment from the Football Association over an alleged stamp on Liverpool striker Luis Suarez.

Liverpool were left frustrated by a typically robust Stoke side at Anfield on Sunday

Suarez, 25, was left with stud marks to his torso after Huth, 28, appeared to stamp on him during Sunday’s 0-0 draw between the two clubs at Anfield.

However, referee Lee Mason has since confirmed that he saw the incident at the time and chose not to take any action against the former Chelsea player. Under FA rules, that means Huth cannot now be charged retrospectively.

The Germany international has previous with English football’s governing body after it handed him a retrospective three-match ban for punching West Ham’s Matthew Upson while playing for the Potters in 2009.

New season – but where are the goals going to come from? Here’s where!

I know it hurts when you see other teams spending loadsamoney on new players and then no big names come in the transfer window but chill people, there is plenty of goal scoring talent out there.

  Gerrard – 150 goals so far for the club – he keeps on delivering – let’s look for another 10-15 goals this year.

 

 

 

 

 

  Suarez – 17 goals in 39 appearances during his first full season – he may miss lots of chances but with the more mobile support in the forward line he’ll make more goals too.

 

 

 

 

Borini – scored 9 goals in 20 league starts, including a brace in a 4-0 win over Inter Milan in 2011 – he needs to adapt to the pace of the league but he’s already getting into the positions to score – he’ll come good this season.

 

 

 

 

  Assaidy – Back in Holland, he would end the season with a tally of nine goals and 13 assists in 31 league games in 2011. I can’t wait to see in a red shirt!

 

 

 

 

  Sahin – struck six and assisted eight in 2011 – .

 

 

 

 

 

  Morgan – 18 yrs old – the young scouser fired 21 goals as the Reds finished as runners-up in the league in 2011 – expect to see him step up this season – almost had his first in the Hearts game!!

 

 

 

 

  Yesil – 18 yrs old – has scored loads at age group international level – a real goal poacher!

 

 

 

 

 

With the likes of Sterling, Shelvey, Johnson all chipping in there’s lots to be positive about and remember – Owen was only 17 when he burst onto the scene and the new group of youngsters has plenty of potential – they just need the opportunity. I can’t wait for Suso to be given the chance – we can’t afford to let his talent go to waste like Pacheco – c’mon BR!

There’s more pace more mobility more skill and trickery in this season’s squad – once they come to terms with tiki taka and each other I see a much more enjoyable league season than last year!!

what has gone wrong with the Olympics @puffles201o

Interesting to read the @puffles2010 blog on what has gone wrong with the Olympics – in fact I strongly urge you to read this – it’s a damning indictment of the way the Olympics has changed – and not for the better!

Luis Suarez & Liverpool statements in full

I will admit that my viewpoint may not be the most objective here – I am a Liverpool fan and I will be wearing my “Can’t get enough” t-shirts on my next visits to Anfield.  That said my first wife was Jamaican and I spent 4 weeks living up a hill outside of Montego Bay and the young kids all called me “White Man” – now were they being racist and was I offended-  no on both counts.

Was I offended and did I go crying to the authorities when  some rastas in a bar of a back street, off another back street in Mo’ Bay said “don’t want no white Ras Claat in here” – offended nope – shocked yes! Hey I was there with my wife and her family – all Jamaican!

Did the FA find Suarez to be a racist – not according to the report-  so how can he be deemed to have brought the UK game into disrepute around the world?  Only the f***wits at the FA know that one – hey they’ve done it themselves many times.

I am also disappointed that someone as weaselly and pathetic as Evra has been allowed to get away with it this time – remember this isn’t the first time he’s cried wolf. You only have to watch him crying like a bay when he bumps into another player on the pitch.

In a momentous week when finally justice has been seen to be done for the Lawrence family and some nasty racist bigots are about to be banged up – again(!) the reputation of an admittedly less than perfect, passionate footballer and firey person is to be pilloried around the world’s media – it would seem to be many in an unjustified manner – for the reasons I have set out above I make no apology for reprinting the full statements of Luis Suraez and Liverpool football club – YNWA.


STATEMENT FROM LUIS SUAREZ

“First of all I would like to thank everyone so much for all the help and support I have received during these last few weeks.

“Thank you to my family, my friends and everybody at LFC (the staff, manager and coaching staff, the directors, my team-mates and everyone who is working on a daily basis for this great club) and thank you especially to all the fans who made sure I never felt let down for one second. During those days I understood more than ever what ‘You’ll Never Walk Alone’ means.”

“In my country, ‘negro’ is a word we use commonly, a word which doesn’t show any lack of respect and is even less so a form of racist abuse

“Like many of you I was born into a very humble family, in a working class neighbourhood, in a small country. But I was born and raised learning what respect, manners and sacrifice mean. Thanks to my family, from my first club where I started playing, to my transfer to Holland in Europe, I learned the values which made me the person I am now.

“Never, I repeat, never, have I had any racial problem with a team mate or individual who was of a different race or colour to mine. Never.

“I am very upset by all the things which have been said during the last few weeks about me, all of them being very far from the truth. But above all, I’m very upset at feeling so powerless whilst being accused of something which I did not, nor would not, ever do.

“In my country, ‘negro’ is a word we use commonly, a word which doesn’t show any lack of respect and is even less so a form of racist abuse. Based on this, everything which has been said so far is totally false.

“I will carry out the suspension with the resignation of someone who hasn’t done anything wrong and who feels extremely upset by the events.

“I do feel sorry for the fans and for my team-mates, whom I will not be able to help during the next month. It will be a very difficult time for me.

“The only thing I wish for at the moment is being able to run out again at Anfield and to do what I like most, which is playing football.”

 

STATEMENT FROM LIVERPOOL

“It is our strongly held conviction that the Football Association and the panel it selected constructed a highly subjective case against Luis Suarez based on an accusation that was ultimately unsubstantiated.

“The FA and the panel chose to consistently and methodically accept and embrace arguments leading to a set of conclusions that found Mr Suarez to ‘probably’ be guilty, while in the same manner deciding to completely dismiss the testimony that countered their overall suppositions.

“Mr Evra was deemed to be credible in spite of admitting that he himself used insulting and threatening words towards Luis and that his initial charge as to the word used was somehow a mistake.

English football has led the world in welcoming all nationalities and creeds into its Premier League and its leagues below, and Liverpool FC itself has been a leader in taking a progressive stance on issues of race and inclusion

“The facts in this case were that an accusation was made, a rebuttal was given and there was video of the match. The remaining facts came from testimony of people who did not corroborate any accusation made by Mr Evra.

“In its determination to prove its conclusions to the public through a clearly subjective 115-page document, the FA panel has damaged the reputation of one the Premier League’s best players, deciding he should be punished and banned for perhaps a quarter of a season.

“This case has also provided a template in which a club’s rival can bring about a significant ban for a top player without anything beyond an accusation.

“Nevertheless, there are ultimately larger issues than whether or not Luis Suarez has been treated fairly by the FA in this matter. There are important points we want to make today that overshadow what has occurred during the past two months.

“The issue of race in sports, as in other industries, has a very poor history. Far too often, and in far too many countries, the issues of racism and discrimination have been covered over or ignored.

“In America, where Liverpool ownership resides, there was a shameful bigotry that prevented black athletes from competing at the highest levels for decades.

“English football has led the world in welcoming all nationalities and creeds into its Premier League and its leagues below, and Liverpool Football Club itself has been a leader in taking a progressive stance on issues of race and inclusion.

“The Luis Suarez case has to end so that the Premier League, the Football Association and the club can continue the progress that has been made and will continue to be made and not risk a perception, at least by some, that would diminish our commitment on these issues.

“Liverpool Football Club have supported Luis Suarez because we fundamentally do not believe that Luis on that day – or frankly any other – did or would engage in a racist act.

“Notably, his actions on and off the pitch with his team-mates and in the community have demonstrated his belief that all athletes can play together and that the colour of a person’s skin is irrelevant.

“Continuing a fight for justice in this particular case beyond today would only obscure the fact that the club wholeheartedly supports the efforts of the Football Association, the Football League and the Premier League to put an end to any form of racism in English football.

“It is time to put the Luis Suarez matter to rest and for all of us, going forward, to work together to stamp out racism in every form both inside and outside the sport.

“It is for this reason that we will not appeal against the eight-game suspension of Luis Suarez.”