TomTom – NO!

Crunchwear.com describes the TomTom Touch Cardio as a “sleek new design and optical heart-rate monitoring”.  Sadly it’s not a TomTom Go – it’s a TomTom – NO!!

Normally you, as a company with a new product imminent, will tease the media, maybe even handing out review units, to encourage people to review it – hopefully favourably, well they didn’t send me one 😦

That slight aside, I have had the chance to read the Crunchwear review and the TomTom website product information – and there are a couple of issues I’d like to bring your attention to.

First off the review on Feb 8th ends up with a message saying that it will available in March at £89.99 – the company’s website says £129.99! Wow that’s a big difference for a product which, “body composition” apart, is inferior to the Xiaomi Mi Band2 which only costs around £35. 

And, secondly, not only is it a fraction of the price it’s also waterproof.  Why oh why did TomTom not make this premium priced device waterproof?   As their website says “Do not immerse in water (swimming, surfing, bathing)” – while, at the same time, exhorting me to wear it all day!  Doh!

These lapses worry me.  I’d expect a company such as TomTom to have got  their collective s**t together – this isn’t the first wearable device they’ve launched.

There have been enough generations of wearables for companies to realise what the customer actually wants (don’t even get me started on the “notifications” that it delivers – yawn!!  So friends, despite the device being made to TomTom’s usual high technical  standards and build quality (like I said I’m inferring this as they didn’t send me a review copy – harrumph) I can’t recommend you buy this – #WTRSAYSNO!

 

 

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