Amazon using bullying techniques – Jeff Bezos must be a friend of Trumps!

OK let’s set this in context – I love the Amazon Echo. It’s fab. OK it’s expensive to automate your home still but the future of devices such as the Echo are massive. I bought mine from the states and had it shipped over here months ago I was so keen to get my hands on one. Well as of today my views on it have changed dramatically!

Simon, the chap who has been running http://www.amazonechouk.com has received a letter from Amazon’s lawyers telling to take the site down.

Now I can understand Amazon wanting control of the url – that is one thing. Surely the decent thing – as the site is so positive about the device – would have been to make an offer to buy it – wouldn’t it? Or to tell him that he really should change the url becuase it could be thought of as an official Amazon site – that’s fair enough.

But bullying tactics are the worst possible way to try and achieve this. Not only will the community find alternative ways of discussing the Echo – and what a bunch of monkeys amazon clearly are in other ways btu the reputation of Amazon and the echo has been severely damaged – potentially fatally. Two words…. Google Home!

Google Home

If you want to find out how to get one here in the uk – click this link. The AI already sounds as though it might be better than Amazon’s

Personally I’m both disappointed and outraged that Amazon should act in this way. And I’m not the only one. This is the conversation on the site form this morning….

I am posting this without having any connection to Simon other than as a user of his site. I have not asked his permission to do this. It is a freedom of speech issue.

Amazon have demanded this site is taken down
Date: December 1, 2016
Author: Simon
24 Comments
Today I received a letter from Amazon lawyers saying that this site, which has set out to help Amazon echo owners, be removed.

For that reason there will be some changes around here. As I was doing this just for fun and to help people with the echo, and made no money from the site it’s not worth me helping them any more. To say I’m disappointed is an understatement.

I hope I helped people and want to say thank you everyone who has commented or just read the posts, there was a really positive community growing here and people were always polite and kind to each other, something that is rare on-line these days.

Take care and good luck.

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24 THOUGHTS ON “AMAZON HAVE DEMANDED THIS SITE IS TAKEN DOWN” Add Comment
marcoscu222
December 1, 2016 at 9:09 pm
How mean spirited of them and makes me all the more inclined to believe the horror stories I have read about how Amazon is run.

Roll on the Google Home in the UK.

Liked by 1 person

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Simon
December 1, 2016 at 9:17 pm
I’m so disappointed. If they’d just politely contacted me and asked me if I could work with them or perhaps offer to run the site for me, I’d have been fine with it, but to be. Threatened by a legal team is low.

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musingsonmatters
December 2, 2016 at 9:21 am
Exactly – talk about shooting yourself in the foot! I’ve used my Echo account to send some feedback to customer services – expressing the very same view!!

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Mark Reed
December 1, 2016 at 9:18 pm
As owner of highly respected Hardware review site hardwareHeaven.com I am very disappointed in Amazon for this move. My 12 year old Son and I have happily been playing with that Amazon echo, Alexa and apps for nine months now. I wanted to use the device to help him understand how voice and AI will shape the next 10 years. Sites like this help Early adopters get a head start and can help nurture excitement of new technology. Very, very, very disappointed in Amazon

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Simon
December 1, 2016 at 9:24 pm
Thank you for your comment! Love your site!

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joes4u
December 1, 2016 at 9:22 pm
I’m going to return my echo and never shop on Amazon again.

My wife and I spent £15k on there so far this year. We buy everything on there. I should I say bought…

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Simon
December 1, 2016 at 9:28 pm
Thank you but you know what, we like their cheap prices and stuff… It’s our own making and I’m as guilty as anyone for supporting it. I will try to shop elsewhere now but I’ll probably find myself back on there from time to time. I feel a bit sad though, enjoyed writing on this site!

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Andrew
December 1, 2016 at 9:31 pm
Is there an email address we can all write to, to tell them the great service you have done them? It is down, at least in part, to your posts that I ran out and bought one; they should be grateful to you.
Many thanks

Liked by 2 people

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Simon
December 1, 2016 at 9:33 pm
I don’t think it would help, the letter came from a legal firm, on behalf of Amazon, so they aren’t even talking to me. They never even tried to contact me.

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Simon
December 1, 2016 at 9:36 pm
It is a good point though, on launch day alone my stats showed that over 150 people linked from my post onto the Amazon echo page. I guess thousands will have gone there over the life of the site.

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musingsonmatters
December 2, 2016 at 9:22 am
If you’ve got an Echo account you can contact customer services that way.

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Phillip
December 1, 2016 at 9:48 pm
What a self-defeating piece of stupidity from Amazon. Shame you cant post the letter and leave that up for everyone to see…. or can you …. I’d love to understand their grounds for the demand.

Liked by 1 person

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Simon
December 1, 2016 at 10:02 pm
I’m not going to push it, slightly worried that they’ll attack me just for this post!

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Phillip
December 1, 2016 at 10:08 pm
I fully understand. I assume the heavy tactics are because they think you are usurping a domain name that makes it look like an official amazon domain and confusing customer? No need to answer of course. Still think its rotten.

Liked by 1 person

Simon
December 1, 2016 at 10:15 pm
I think that’s what they’re saying but it’s hard to understand to be honest. They’re not clear or specific. Luckily I was just writing my new novel “echoes of the Amazon” so I can reuse the URL! What a treat

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Simon
December 1, 2016 at 10:19 pm
The thing is, this site was running way before Amazon announced plans to come to the UK, so it was a reasonable URL to take surely. Urgh, I don’t know.

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gardmal
December 2, 2016 at 5:28 am
They wont.

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Phillip
December 1, 2016 at 9:59 pm
Additionally : I have just submitted my review of the dot and echo and explicitly mentioned their heavy handed demand to remove the only useful resource I’ve found (other than their gibberish marketing guff promising features that … drum roll … dont exist in the UK….) Perhaps a few more comments might get their attention (if they post them that is….)

Liked by 1 person

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gardmal
December 2, 2016 at 5:27 am
It is disappointing that Amazon did recognise the value of the site and instead of closing it supported instead. I share Philips view that it is the domain name that they have issue with rather than the contents of the site. My instincts would be to make a counter offer, which the lawyers are obliged to take to their client. As it is, there is nothing to stop you from moving the site to a new less contentious domain name, Lose any branding that may make it look like amazon and retain the existing domain name or sell to Amazon.

The objective here for the Amazon Lawyer is get the domain back onto the market so that Amazon can buy it. I would hang on to it and if Amazon want it let them buy it from you. You could also redirect the domain to something like “http://ok-google.io/”. That would irritate them but not much they could do about it. Also I doubt the lawyers can do much about the your service if it is on a different domain. You are in the UK and you are protected by freedom of speech laws.

Their only real beef if they can show that you are intentionally (or even unintentionally) passing yourself off as Amazon. Caveats on your site and postings stating clearly that you are not Amazon and do not speak for them would put paid to that complaint.

My advice is don’t panic, stand your ground, ask them what they want, not what are they demanding. It would be a pity to see this site and your service to close because of heavy handedness.

Just remember the Amazon brand is important to them, and protecting it and obtaining that domain name is what this is all about. The brand is trademarked but they would have to show that you intended to pass yourself off as Amazon or that their business was harmed by your posing as Amazon. The Courts are littered with these kind of cases but the bully tacits create fear at the start often gets companies like Amazon what they want early doors. Plus you do come up on page one when you type “Amazon Echo UK” but you are not at the tip.

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Stuart
December 2, 2016 at 8:24 am
Hi Simon,

What a shame! I really enjoyed this site, I came across it after pre-ordering the Echo, which I love by the way!

I am a Paralegal in a firm of Solicitors, and for what it’s worth, I agree with gardmal’s post timed at 2nd December 2016 5:27am (who is obviously an early bird!). It is scary to be contacted by lawyers, but a lot of those type of letters are designed to frighten the “lay person” into backing down, when actually that person is perfectly entitled to do what they are doing. Unfortunately most people cannot afford to instruct lawyers of their own to call their bluff.

There is no harm in going back to them along the lines gardmal suggests – you can down the site temporarily and can always bring it back up again? It may be they just want the domain name, and you can re-open the site under a different name or something?

Anyway – thanks for running the site to date and good luck!

Stuart

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Simon
December 2, 2016 at 8:36 am
Thanks Stuart, I think they want the URL so I’m going to use it as a site about the Amazon rainforest. Perhaps a novel…simply to not give in to what they want. I’ll see if I can keep the rest of the site on a free platform somehow, perhaps change the name…any suggestions?!

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Paul
December 2, 2016 at 8:37 am
I suggest this post is shared with their media targets also – Stuff, T3, CNet, Engadget, TechRadar, Huffington Post UK, Business Insider, BBC Tech, The Register etc – all of which have carried news coverage of the echo and some on getting it configured etc.

Also I would do it soon as the Amazon marketing guys in the US are pushing out stoies about the next wave of updates to Alexa AI.

All those outlets have editorial contact emails – email the outlets individually

stuff@haymarket.com
dan.grabham@futurenet.com, duncan.bell@futurenet.com, rob.carney@futurenet.com, gerald.lynch@futurenet.com, news@techradar.com
https://www.cnet.com/uk/profiles/caspertek/
https://www.engadget.com/about/tips/
HuffPostUK@huffingtonpost.com
sai@businessinsider.com
news@theregister.co.uk

The more people who tell them the more likely it will be picked up – plus do it sooner rather than later…

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Simon
December 2, 2016 at 8:51 am
I really appreciate it Paul but I dont have the time or money to try to fight any kind of campaign. I’m just going to fold unfortunately. As I said, I did this for fun…there are adverts on the site but since conception it has made £20 and the costs are above that so it costs me money to run it. It’s no fun if the company I was kind of helping are out to close me down. It just feels so over the top.

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musingsonmatters
December 2, 2016 at 9:13 am
There’s some good advice in the comments already and I agree they want the domain name for themselves. As others have said get the content onto another url and remove any intentional or unintentional Amazon branding.

If they continue to go down this heavy handed route then they will alienate loyal users of the echo who will start to think hmmm maybe Google’s Home will be a better alternative!

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