Yes I did mean to type that that headline title! It’s a play on words people… I’ve just read an article in the Guardian (well online actually) where Alex Hern writes that he has “finally taken off the Apple Watch for the last time”.
It took me nine months to realise it, but the only useful thing about Apple’s £479 smartwatch was the weather notifications
Ouch!! But it’s a sentiment that I share…I stopped wearing my Microsoft Band2 a couple of weeks ago – my Mi Band Puls is still on my right wrist, my proper watch on my left!
The author completely nails the issue in a single (but quite long) sentence:
“….a few fundamental flaws of the watch suffice to explain 95% of the issues: the watch is too slow to act as a speedy alternative to your phone; the user interface is too fiddly to use on the move; the notification model is too limited to do anything other than encourage you to pull out your phone repeatedly; and Siri sucks.
A similar catalogue or errors can be applied to the MS Band2. It’s too clumpy, it requires too much manual intervention to track activity, the battery sucks and it isn’t waterproof.
So, here we have 2 of the largest bands in the world taking £billions of our money and still not getting the point.
The technology is supposed to improve our lives, makers things easier to do, make things better and do things we wouldn’t previously been able to do. So instead of ramming tech into a small space with a tiny screen and a crappy battery why not think what the customer actually wants….
- Something comfortable and stylish to wear 24/7.
- Excellent battery life
- A touchscreen I can read outdoors
- Notifications that mean something
- health/activity tracking – the standard package
I’d suggest using an e-ink screen with a horizontal display as a starting point…..Fitbit Alpha sort of size for the whole shebang and sure I’d be happy to pay £200 for that because as long as the software/firmware keeps getting updated the device should last me for years, not just a few months which appears to be the current lifetime for some of the devices on the market- alright almost all of them!!!
Perhaps the industry’s desire to keep making us buy the next iteration (to keep their profits rolling in) is why they keep dumping these half-arsed products on the market. Nobody, as I mean NOBODY has got it right yet.
So if there’s someone out there with a couple of £million to spare I reckon I could come up with the goods in a few months – all I need is a few techies to integrate the stuff that’s already out there in the public domain – and yes, I am being serious here!!