Here’s The Thing With Ad Blockers
We get it: Ads aren’t what you’re here for. But ads help us keep the lights on.
So, add us to your ad blocker’s whitelist or pay $1 per week for an ad-free version of WIRED. Either way, you are supporting our journalism. We’d really appreciate it.
No! Here’s the thing with Ad Blockers!
You really don’t get it! We don’t visit your sites for the ads – we visit them for the content. I visit hundreds of websites and I’m sorry but if you insist on placing copious quantities of auto-running ads on your pages then more fool you. First it was Forbes telling me:
“We noticed you still have ad blocker enabled. By turning it off or whitelisting Forbes.com, you can continue to our site and receive the Forbes ad-light experience.”
BTW the text relating to the ad-light experience can only be viewed by hovering over the link – here’s what you then see.
Even they describe it as a “less intrusive advertising experience” FFS! They expect me to “enjoy” that?
Well now I’ve noticed that Wired have joined the ad blocker spoiler party – that’s their stuff in the opening paragraph.
I totally understand that these guys are delivering “free” content to me. I appreciate that and I’m quite prepared to see a few non-invasive ads to help them pay for their expenses but I do not want the following – free or paid for:
- Slow loading pages that refuse to display the content YOU want until THEY’VE loaded all the ads THEY want you to see.
- Ads that auto-run annoying videos which have audio tracks – even if you’re already listening to some audio for the content you actually WANT to hear!
- Adverts that load and block your view of the content you want to see, and then make you struggle and waste valuable time trying to find the miniscule “x” to turn the damn thing off!
Not only does this sort of website p*ss me off – I stop visiting it completely – so even your acceptable ads don’t get shown and you have to charge your advertisers more to make ends meet and they end up saying – WTF – you haven’t got much of an audience anymore, your page views are in decline – I’m outta here! And your business fails…
And my view on that?
Tough luck suckers!